Reinventing The Wheel

Do big marketing ideas have to be original?

It would be fantastic if they were but, I’m afraid, most
are not.

The older I get, the more I believe nothing is totally
unique.

Big ideas tend to be new slants on what has gone before.
That does not stop them being great.

Big ideas should be crisp like buttered toast and fresh
like bread straight from the oven!

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