Scary But Exciting
Thanks to data and technology, brands can be customer-focussed like never before.
In the past, brands targeted groups of people sharing the same demographics and psychographics.
Now we can address the marketing DNA of the individual.
It’s why your Facebook page is different from mine.
Yours reflects your interests, mine has been personalised to what floats my boat.
It’s scary and exciting at the same time and it brings a whole new meaning to the term customer care.