Small Can Be Beautiful
We live in a world obsessed by big...the biggest brand,
the dominant force, the market leader.
However, the bigger we are, the better we are does not
Small can be beautiful too.
Small companies, like small people – are more nimble
and lighter on their feet.
They can react quicker, adapt faster and be more
They seize the day while big brands are still sizing up
Companies are like ships. It takes much longer for a big
vessel to turn around than a small one.
Speed is the power of small.