Stand Apart

One of the greatest advertising campaigns of all times is Nike’s “Just Do It.”

It has empowered generations to be all that they can be in sport and fitness.

Once-powerful fitness brands have struggled to compete – especially those that mutated into Nike clones.

That’s why I admire Puma so much. Their “After Hours Athlete” campaign, created a whole new category for them to own. (See the video on YouTube).

The positioning of Puma is as different from Nike as chalk is from cheese.

Ambitious brands dare to be different! 

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