Stand Up And Be Counted
What a brand stands for and how it behaves is as important the product itself.
We feel better buying detergents that are kind to the environment.
We get an inner glow from buying bottled water that helps fund village wells in Africa.
It pleases us to buy furniture made with wood sourced from sustainable forests.
We avoid purchasing shoes made in factories where workers are paid a pittance.
We shun brands with questionable business practices.
The message is clear, brand for something – don’t stand for nothing!