The Core Of The Matter
The busiest store in any mall, anywhere in the world, will be the Apple store.
Only one out of 100 visitors will make a purchase, yet it’s one of the most successful brands on the planet.
Compare that to supermarkets where almost everyone buys.
Why the difference?
The Apple store is a destination – a place where people gather.
They don’t just sell gadgets. They sell a lifestyle.
Will other retailers follow Apple’s lead?
To survive, they will have to!