The Core Of The Matter

The busiest store in any mall, anywhere in the world, will be the Apple store.

Only one out of 100 visitors will make a purchase, yet it’s one of the most successful brands on the planet.

Compare that to supermarkets where almost everyone buys.

Why the difference?

The Apple store is a destination – a place where people gather.

They don’t just sell gadgets. They sell a lifestyle.

Will other retailers follow Apple’s lead?

To survive, they will have to!