The Genius Of Creativity

Creativity can double or triple the impact of your
marketing budget.

A great idea, inspiringly executed, produces free media
which can go viral.

Take the ad phrase “Should’ve gone to Specsavers”. It
crops up in newspaper headlines, TV talk shows and at
every football stadium in the country when the referee
slips up. It has become a fun part of our national culture.

Thanks to social media, we have become a sharing
society where millions of people are constantly on the
lookout for quirky or inspirational pictures, videos,
jokes and recommendations to pass on.

As marketers we need to fuel the furnace by producing
red hot entertainment which does not look like
advertising but actually is.

That’s the brilliance of creativity!