The Magic Of Three

What’s your lucky number?

Mine is seven…but not when I’m presenting or pitching for business.

To command an audience, seven points are far too many.

Three is the perfect number if you want to hold listeners in the palm of your hand.

The best jokes have three characters, the best films have three big stars and the best stories have three main characters.

To make an impact, tell three stories then shut up.

Wham, bang and thank you mam!