The No1 Reason Marketing Campaigns Fail
Why do most marketing campaigns fail?
Because they go unnoticed!
Campaigns that flop can tick all the right boxes. They have been researched to death, messaging is spot-on, creative treatments are ace, media is on target and funding is more than adequate.
Trouble is, they are not amusing, entertaining, exciting, fascinating, gripping or thought-provoking.
Before giving the green light to your next campaign, ask one question – will it be noticed?