The Power Of Insight And Foresight
Insight and foresight give brands a commercial edge.
Insight and foresight don’t come from analysing data.
Insight comes from developing an intimate personal knowledge of your customer.
Foresight comes from anticipating what your customer is going to want in the future.
Steve Jobs had foresight in spades. He knew what his customers wanted before they knew it themselves.
If your brand can combine insight with foresight – you too will be unbeatable.