The Power Of Knowledge

Knowledge is power.

The more you know about your product or service the greater your selling power.

The same holds true for clients and prospects.

The more you know about them, their hopes and ambitions, the closer you’ll get to them…and their wallets.

That’s why social media research is so important.

Before meeting a prospect for the first time, check them out on Facebook, Twitter and LinkedIn.

Don’t opt for just a cursory glance. Discover their hobbies, the issues they care about, their employment history and, of course, family details.

It’s amazing the insights you will pick up if you do your homework.

By the time you meet them, you’ll feel like you know them!