The Power of Storytelling
Food tastes better when it comes with a story.
Beans that have been defecated by the Asian palm
civet produce one of the world’s greatest coffees and,
of course, the tale enhances the flavour.
The story behind caviar harvested from wild sturgeon
in the Caspian and Black Sea and served on mother
of pearl spoons gives it a magical taste, and price,
compared to fish roe from other species.
Yarns about the Gloucester heifers that produce the
milk for Stinking Bishop have resulted in the cows
becoming as celebrated as the world-famous cheese.
To differentiate itself from the common herd, every
brand should tell a story. It’s what legends are made of!