The Result That Matters
Creative recognition is a big turn-on for marketing
We love it when our campaigns light up the sky and we
pick up awards.
Creativity is what our industry respects above all else.
Commercial realism rarely enters the equation on the
Campaigns are applauded because they are innovative,
imaginative and inspiring not because they impacted a
company’s bottom line.
At the end of the day, generating sales and building
brands is what marketing is all about. Awards should
be seen as the poor relation of commercial success!