The Three Hat Trick
When creating inspirational marketing campaigns, we need to pull on three different hats.
The first is our strategic marketing hat. With it on, we can look at what we want to achieve commercially and put in place a roadmap for getting there.
The second is our creative entertainer’s hat. It enables us to come up with the magic idea that will ensure our attention-grabbing campaign gets into the spotlight.
Finally, we need to pull on our technical hat so that we can use the latest technology to reach our target audience quicker.
The secret is to wear all three hats at the same time!