Think Big

Love him or hate him, advertising legend David Ogilvy
was an inspirational character who led from the front.

It was his practise to send a beautifully decorated
Russian doll to Ogilvy & Mather’s newly appointed
leaders.

If they took their gift apart, they would find a message
inside the smallest doll. This is what it said:

“If we hire people who are smaller than us, we will
become an agency of pigmies. If we hire people who
are bigger than us, we will be an agency of giants!”

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