Think Like A Customer (1)
The secret to building a great brand is to consistently think like a customer.
If we constantly put ourselves in their shoes, we will instinctively come up with the right answers when it comes to service, marketing and brand development.
Brands become great by putting customers first, potential customers second and self, last of all.
Self-obsessed brands think the world revolves around them. They are like the people of old who believed the sun circled the earth.
Understanding your customers and putting them at the centre of your universe is what effective brand-building all about!