Think Like A Customer

We live in a world where consumers are sceptical.
Glowing superlatives cut no ice.

Brand recommendations from Mr B from Brentford or
Mrs C from Chester are as useful as an umbrella in a
hurricane.

Surveys that “prove” Brand X is more effective than
Brand Y convince only the gullible.

A brand is not what we tell consumers it is. It’s what
consumers tell each other it is.

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