Think Like A Fashion Brand

Society is obsessed with celebrity but the glamour of
fame extends well beyond people.

Brands can be celebrities in their own right.

Most of us buy brands because of what they say about
us.

We wear labels that affirm what we think about
ourselves.

The car we drive, the beer we drink, the social site we
populate, even the vacuum cleaner we keep in the
cupboard under the stair, speaks volumes about who
we think we are.

It’s no longer enough for brands to deliver what it says
on the tin.

You have to think like a fashion brand, striving to be
practical, aspirational, exclusive and inclusive all at the
same time!

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