To Be The Master You Need To Get Faster
According to Microsoft people have shorter attention spans than goldfish.
Attention spans have fallen from 12 seconds in 2000 to eight seconds today.
The humble goldfish can apparently hold a thought for nine seconds.
Smart phones and multi-tasking are to blame.
We’re constantly looking at a screen while doing something else.
To capture the attention of consumers, brands need to reprogram their marketing.
Websites need to be faster, content needs to be shorter and service needs to be slicker.