Trust And Transparency

When it comes to corporate brand-building truth and
transparency go together.

It’s not enough for brands to be truthful. Brands have to
be seen to be truthful.

Companies are under scrutiny like never before. Tax
authorities, Government and professional regulators
and, most importantly, customers expect businesses to
behave honourably.

Trust, transparency and open dialogue are the mortar
that cements a company and its customers together.

We should never forget that reputations can be
destroyed in hours on Twitter and Facebook, so woe
betide any company that falls short!