Want To Hit The Jackpot? Start Experimenting!
If you keep doing the same things you will continue to get the same results.
If you bravely go where you’ve never gone before, you may get better results.
But you’ll never know unless you try.
Fresh thinking and experimentation are what changed the world.
It brought about the industrial revolution, the internet and remarkable advances in medicine.
That’s why every company should set aside a small investment pot each year for trialling new products, new services or new marketing ideas.
The secret is getting out your comfort zone and thinking radically.
Karl Benz did not study horses to invent the car!