What Does Your Brand Say About Your Customers?
Brands were created so that companies could charge premium prices.
Consumers know that all soap powders clean clothes, all beers get you drunk and all cars get you from A to B.
They choose one brand ahead of another for all sorts of reasons including price, effectiveness and availability.
The big driver nowadays is what a brand says about them.
Does it enhance their personal image or detract from it?
To enjoy commercial success, ensure your brand is life-enhancing not life-askancing!