What’s Your Personal Purpose?
Each of us is a brand whether we like it or not.
People like Donald Trump, David Beckham and Boris Johnson are strong brands – most of us are not.
Developing a personal brand is no different from developing a commercial brand.
The more you invest in brand building, the bigger your personal brand will become.
You start with a purpose and build your personal brand from there.
My professional purpose is to improve the skills of marketing and communications professionals so they can better serve their clients.
What’s your purpose in life?