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BEATTIE ANNOUNCES THE LAUNCH OF A NEW, BOUTIQUE ARM, SPECIALISING IN FASHION AND LIFESTYLE

Tuesday, 07 July 2020

Beattie, the integrated communications agency, has launched a dedicated fashion and lifestyle division, Blue by Beattie.

Blue by Beattie brings together a team of creative and commercial minds with a proven track record in devising agile, exciting campaigns for brands specifically across lifestyle, fashion, interiors and beauty.

Emma Lilley, Account Director at Beattie spearheaded the launch and will head up the new division along with consultant Carol Richardson and a team of specialists, all driven to tell brand stories, excite the media, engage social content, and most importantly, drive sales. Carol has previously worked as Head of PR at brands such as M&S, Jaeger and Jacques Vert in her 25-year career, as well as teaching at London College of Fashion, so brings a wealth of knowledge and contacts to Blue by Beattie.

Emma said: “Now more than ever, we recognise that brands require individual solutions to achieve cut-through and get a share of the media landscape.”

“The team has years of proven experience in this sector and has worked with some of the biggest retailers across fashion and lifestyle in the UK. We are a national network agency with a strong footprint, so it made sense to pool our knowledge and create a dedicated division, devoted to supporting this sector.”

The division will offer a portfolio of in-demand skills from fast-paced press office delivery, content creation, press events, social media and influencer programmes to digital marketing and creative design services to ensure that each and every client is offered a bespoke programme that works hard to deliver measurable results.

Beattie has a two-storey dedicated showroom space, based at the head office in Holborn, London for clients to showcase key ranges and collections for press, stylists and influencers to browse and select from.

Blue by Beattie has delivered award-winning campaigns for clients such as Specsavers, La Redoute, DUSK.com and Laura Ashley and look forward to growth in 2020 and beyond.

Blue works out of Beattie offices in London, Birmingham, Manchester, Leeds, Glasgow and Belfast.

 

ENDS

 

For further information, please contact Emma Lilley on 07742576661.

 

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