Beattie cleans up with Biffa PR brief
Tuesday, 24 March 2015
Biffa, the UK’s leading integrated waste management and recycling business, has handed its national PR brief to Beattie Communications after a competitive three-way pitch.
The focus will be on growing Biffa’s share of voice nationally, building the brand’s corporate profile and educating decision makers across a variety of industry sectors.
Rachel Gladwin – head of Beattie North, which incorporates the agency’s offices in Manchester and Leeds – said: “The red Biffa brand is iconic and highly visible. Our role is to use the power of Biffa to educate the UK on the responsible approach to managing waste.
“Biffa’s broad range of services, from creating energy from waste at Europe’s largest anaerobic digestion plant to its cutting-edge waste recycling facilities, means we have a lot to get our teeth stuck into. The brief plays right into our hands, as we have extensive experience in target sectors and a leading reputation for national brand building.”
Fran Tansley, Biffa’s head of brand, commented: “The Beattie team impressed us with their outstanding credentials and track record, delivering a well-considered pitch that met our requirements exactly. As a business with multiple divisions across many different commercial sectors, we needed an experienced team that would be agile and dynamic in its approach.
“We look forward to a long-term partnership with the team at Beattie and have some exciting initiatives already in the pipeline.”
Biffa is the UK’s leading integrated waste management business, providing collection, treatment, recycling and technologically-driven energy generation services. Through the expertise of its people and investment in technology it promotes and delivers sustainable waste management solutions.