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Wednesday, 15 January 2020

Beattie, the integrated communications agency, has launched a specialist Amazon advertising and marketing division.

Spearheaded by digital marketing director Daniela Young, the three-person team will focus exclusively on helping consumer brands drive sales on Amazon in the UK and around the globe.

She said: “Lots of digital agencies claim they know how to build brands and drive sales on Amazon.

“The truth is – most of them don’t and that’s why brands are not getting the sales and financial returns they expect.

“To be commercially successful, brands need an expert team that lives, eats and sleeps Amazon advertising.”

Beattie CEO Laurna Woods revealed the agency is planning to rapidly grow its fledgling Amazon advertising team and has not ruled out mergers and acquisitions.

She said: “Amazon is the biggest search to view and search to buy engine in the world and there are only a handful of specialist agencies out there.

“Our goal is to become the dominant player in the UK through a mixture of organic, merger and acquisition growth.”

Headquartered in London, Beattie has 16 offices across the UK, Ireland and North America. As well as Beattie, the group has a series of specialist boutiques under the Only brand including Only Crisis, Only Health and Only Marketing.