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Monday, 24 April 2017

Beattie, the creative communications group, has snatched a corporate communications star from B&Q, marking its fourth major signing of 2017.

Fflur Sheppard is joining Beattie’s burgeoning corporate, B2B and crisis management team which has racked up £500,000 of new business wins since the New Year.

CEO Laurna Woods said: “We decided to sign Fflur after seeing the results of her campaign to rebuild trust in the B&Q brand following a wave of negative media coverage over employee benefits.  

“She will be a real asset to our corporate, B2B and crisis management team where she will be working alongside Beattie veteran Chris Gilmour and Tony Bilsborough, who was corporate communications chief at Cadbury and Mondelēz International.”

Sheppard, who is coming on board as an associate director, started her career in the corporate affairs department at Tesco before being snapped up by B&Q.

Beattie has 18 corporate, B2B and crisis specialists across its nine UK offices including Birmingham, Manchester, Leeds and Glasgow. Sheppard will be based in Beattie’s London HQ.

New client wins for Beattie since January 1 include construction giants Carillion, intellectual property specialists Marks & Clerk, clean air technology specialists RoboVent, insurance brands BRIT and RenRE, and foreign exchange specialist Currency Fair.

Among the big names who have joined Beattie since January are Kevin Roberts, the former global CEO of Saatchi & Saatchi and former Grayling CEO Alison Clarke.

Clarke heads up Beattie’s Only Marketing boutique the umbrella brand for Only Retail, Only Health and Only Tech while Roberts is chairman of Beattie Group.

In addition to Sheppard, Beattie has signed two new faces in the past month – Caroline Guthrie-Tate in Scotland and Steven Lambert in London.