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Tuesday, 11 September 2018

Beattie, the Manchester based integrated communications agency, has significantly grown its health portfolio after a hat trick of new client wins.

The agency has secured business from Nutri Advanced, the UK's professional first choice for nutritional supplements; Ceva Animal Health, the marketer of pioneering animal health products; and Tanita, a world leader in precision electronic scales.

In response to the influx of new business wins, the team is expanding and recruiting new talent by creating three new roles - account executive, account manager and account director.

Rachel Gladwin, Director of Beattie’s North and Midlands division, said: “2018 has been a year of exceptional growth for Beattie with a number of exciting client wins and the recent announcement of five new hires and seven internal promotions.

“This latest spate of client signings gives our thriving health portfolio an additional boost and we are delighted to be working with these three brands as they each enter a crucial new phase of their business development journey.”

Nutri Advanced has been providing vitamins and supplements to health professionals, their patients and consumers across the UK since 1981.

Michael Lomas, Marketing Brand Manager, said: “It’s an exciting time for Nutri Advanced as we launch two new probiotic supplements to the market and we knew we needed PR support from an experienced team of health-marketing experts. We were impressed with Beattie’s credentials and their strategic thinking, creativity and integrated approach really stood out to us during the pitch process.

“We couldn’t be happier to welcome Beattie as an extension to our marketing team and a valued advisor.”

Beattie is set to support Tanita as it launches its first ever UK training academy, and aims to bolster brand awareness of its medical grade body composition scales in the UK.

Ceva Animal Health has instructed Beattie to boost its market leading Adaptil for dogs and Feliway for cats products. Both ranges support positive pet behaviour and an education campaign, targeting press and influencers, will promote the benefits of using pheromones.

The brands join Beattie’s existing health portfolio which includes leading names such as Seven Seas, Specsavers and Bupa.

Beattie is part of Beattie Group whose brands include Beattie Tartan in Canada, student recruitment consultancy 11ten and Only Marketing