Malaria Awareness Campaign Scoops Top Award
Tuesday, 25 March 2008
The Malaria Awareness Campaign has scooped one of GSK's prestigious Marketing Excellence Awards. After winning the 'best market building' award for the UK, the campaign - now in its fifth year - was nominated for the European awards and walked away with the top prize.
'This is a major coup for the campaign, and is testament to the efforts of a highly motivated, results driven team', said director Jacquie Boyd. 'Beattie is the lead agency on the account and has worked in partnership with GSK to build the success of the campaign year on year. The challenge this year is to keep malaria high on the media agenda and continue to drive forward the safe travel message for British travellers.'
Visit www.malariahotspots.co.uk to find out more about the campaign.