PR Agency Wins French Fashion Brand
Wednesday, 28 January 2015
Beattie Communications has won leading French fashion brand La Redoute’s UK consumer PR account.
La Redoute also announced the award of its digital marketing and UK advertising accounts with a remit to boost its appeal to consumers and raise recognition of the brand’s USPs which are synonymous with French style.
Heidi Kenyon-Smith, head of marketing at La Redoute, said: “The appointments come following a competitive pitch process involving more than 14 agencies. Our new agencies won the briefs because they demonstrated a genuine passion and understanding for the direction we are taking the La Redoute brand.”
La Redoute is the number one e-commerce business for womenswear in France and one of the biggest home shopping organisations in Europe.
Rachel Gladwin, associate director of Beattie Communications said: “We are really excited about supporting La Redoute in its mission is to bring affordable French style to the UK.”