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ARTELAC®

#website #advertising

Global eye care giant Bausch & Lomb enlisted our support in relaunching their Artelac eye drop product range to consumer audiences.

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ARTELAC®
What We Did
  • #website
  • #advertising

Global eye care giant Bausch & Lomb enlisted the support of our creative team, in relaunching their Artelac eye drop product range to consumer audiences.

Beattie developed a two-part digital marketing strategy based on driving direct Artelac product sales whilst implementing digital foundations for the Artelac brand.

During the creative process, Beattie looked to maintain a clean and engaging design style across all communications. Lifestyle photography was used throughout the website design and social media campaigns to give the brand a personable feel and engage with target audiences.

The design studio used a set of core colours to communicate the Artelac range on social channels, which allowed each individual product to stand out in a visual and eye-catching way. On the website, we concentrated on segmenting key areas for easy user interaction. This was done with a mix of light and dark blue sections paired with a teal accent colour, tying in nicely with the brand palette.

Our integrated launch campaign introduced Artelac to a new wave of consumer audiences, successfully repositioning and widening the appeal of the brand.

Scottish FA

#website

The Scottish Football Association approached us to build and develop an integrated ecommerce shop where they could sell official referee kit to registered users.

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Scottish FA
What We Did
  • #website

Beattie was approached by the Scottish Football Association to build and develop an integrated ecommerce shop where they could sell official referee kit to registered Scottish referees.


We worked on a creative design for the shop which was designed in line with the main Scottish FA website. This helped maintain brand identity and consistency for referees navigating the website. 

Being an ecommerce site, the site structure, navigation and checkout process was thoroughly researched and considered by our UX and UI design team to ensure the path to conversion was clear and easy to use to maximise commercial income.

Our design studio successfully created a Scottish FA referee shop which is fully integrated with the main site and has a strong UX design.

Pitreavie

#website #advertising

The Pitreavie Group approached us to design and develop an engaging website which reflected their brand and directed users to their sales representatives.

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Pitreavie
What We Did
  • #website
  • #advertising

The Pitreavie Group are a leading packaging company which recently acquired new sub-brands. Beattie was asked to design a new website with an improved UX design and brand identity.

The design thinking was to reflect Pitreavie’s innovative approach to packaging in the website layout. To achieve this, Beattie created concepts and templates which focused on UX design and incorporated subtle animation to bring the website to life.

For the main header section, Beattie developed a dynamic illustration style with straight, brutalist lines to reflect the boxes used in packaging and manufacturing. This was paired with animation so that a packaging box on the website became 3D when a user scrolled over it.

Drawing inspiration from brand guidelines, the design team used a bright green accent colour for call to actions in order to catch the user’s attention and draw them to key areas. A sticky navigation was also developed to highlight key offerings as the user scrolled through the site.

The new Pitreavie website presented the company’s brand identity in a creative and interesting way, thereby improving user experience.

Teleware

#branding

Agile technology company Teleware invited Beattie to develop a new standalone brand identity for their mobile application, Re:Call.

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Teleware
What We Did
  • #branding

Re:Call is a mobile application that provides a second number on a business or personal phone for calls and SMS, eliminating the need for employees to have two mobile phones. Beattie's challenge was to create a new engaging brand identity and guidelines with which to represent Re:Call to multiple target audiences.

Following an extensive collaborative planning phase, Beattie set to work developing Re:Call's brand story. Key brand elements were defined and delivered to the client as one concise and structured package, including:

  • Brand values
  • Brand truth
  • Brand promise
  • Brand USP
  • Brand tagline

Visual brand guidelines were then created, containing a new brand logo, colour palette, typography, iconography, illustrative and imagery style. Beattie identified and documented the brand personality and tone of voice, which were brought to life alongside the visual identity via key messaging and digital and print application creative examples.

The client was delighted with the final output and the new brand has since been rolled out across all on and offline collateral.

Little's

#website

Luxury worldwide chauffeur company Little’s approached Beattie to design and build a new website to better showcase their services to new and existing customers.

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Little's
What We Did
  • #website

Little's provide luxury worldwide chauffeur services to business and leisure clients around the globe. They approached Beattie to design and build a new website to better showcase their services to new and existing customers.

Beattie’s design studio created a cutting edge website that conveyed a sense of warmth and luxury through immersive imagery showcasing Little’s services and fleet, elegant typography and subtle use of the brand’s signature burgundy colour.

Following an extensive audience research phase, Beattie defined and implemented a streamlined, intuitive information architecture, opting for organic division through imagery and dynamic layouts to achieve a continuity of look and feel, and to tell a story. Key features included a hero homepage video, parallax scrolling Our Story section and dynamic blog area.

The stripped back, brochure style of the site truly lets the beautiful imagery do the talking and puts emphasis on key messaging and calls to action, while still keeping a conversion-led approach.

The end result was a visually stunning fully responsive site that serves as the company's online brand hub and lead generator.

One Bus

OneBus represents 18 Greater Manchester bus operators committed to improving bus travel. We were approached to help create a new visual identity and website to represent the group.

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One Bus
website, branding

OneBus – which represents 18 Greater Manchester bus operators, including Stagecoach and First Group - required a new visual brand identity and website design to represent their partnership with passengers and bus operators.

During the design process, Beattie employed out-of-the-box thinking to develop a new visual look and feel alongside a truly innovative new brand logo that captured the essence of OneBus. We took inspiration from the shape of the River Irwell which winds through the city of Manchester to create a visualisation of a journey. The bold colour palette Beattie selected was unique, and distinct from that used by any of the individual bus operators.

The end result was a simple yet impactful responsive logo system that can be applied to multiple platforms and scaled accordingly. The new visual identify was further rolled out across an engaging and informative responsive website which the brand stakeholders are delighted with.

Apex Hotels

#advertising #website

Apex Hotels operates ten luxury hotels in some of the UK's most popular cities. We were approached to create a new website for the brand which seamlessly integrated with a new booking engine, focusing on personalisation to generate reservations.

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Apex Hotels
What We Did
  • #advertising
  • #website

Apex Hotels operates ten luxury hotels in some of the UK's most popular cities including London, Bath, Edinburgh, Dundee and Glasgow. The hotelier approached Beattie to create a new, sleek and modern website which would refresh their brand and encourage users to make bookings directly.

Beattie set to work on the design process, which looked to improve the hotel branding, digital marketing and user experience. The new hotel website design focused on a pared down site with a feature video homepage and large imagery across the website.

The web design transformed the look and feel of the website, with feedback praising the simple yet effective design. This encouraged web users to visit the site and book with Apex directly.

Carecor

#branding #website

Carecor is a workforce innovator, which provides a broad range of employment solutions and staffing services to Canada’s healthcare facilities. Carecor approached us as their brand presence required a refresh as it no longer reflected their core values or successfully communicated their employer value proposition statement.

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Carecor
What We Did
  • #branding
  • #website

Carecor is a workforce innovator, who provide a broad range of employment solutions and staffing services to Canada’s healthcare facilities. Carecor approached Beattie to refresh their brand identity, as they felt it no longer reflected their core values or successfully communicated their employer value proposition statement.

In order to deliver creative branding which mirrored Carecor’s core values, Beattie carried out in-depth research to outline specific audience personas who would be influenced by the brand. The team then proceeded in building the brand identity from the ground up, focusing on the heritage, philosophy, vision and promise associated with the Carecor name.

In terms of the overall visual style, the design team wanted to give the client bright and engaging design materials, whilst still maintaining a highly professional look and feel. Beattie developed a range of key iconography for use across all marketing materials, as well as use of natural photography and strong sans serif typography. 

Beattie’s design team were able to deliver highly comprehensive brand guidelines for the client, spanning both online and offline promotional material, tone of voice, use of brand logo, iconography and web.

canfitpro

Canfitpro is the largest provider of education in the Canadian fitness industry, and hosts the world’s largest fitness conference and trade show in the world; the Canfitpro World Fitness Expo.

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canfitpro
branding

The Challenge

Canfitpro is the largest provider of education in the Canadian fitness industry and hosts the world’s largest fitness conference and trade show in the world; the canfitpro World Fitness Expo. Beattie worked to develop canfitpro’s brand identity based on industry research that would inform an inspiring design for their audience.

The Activity

Beattie worked on the content-rich programme while ensuring it aligned with canfitpro’s new brand identity. Our creative design studio created a UX design that displayed information in a user-friendly way. The new World Fitness Expo brand identity is a clean and responsive wordmark that speaks to canfitpro’s target audience, presenting the expo as modern and dynamic. It reflects canfitpro’s values, and was accompanied by visual brand guidelines to support with future brand communications.

The Results

The event program visually represented the Expo and its new brand, with a bright and engaging design. To give the program even more punch, our designers also created a custom-artwork, bold cover incorporating silver foiling into the design to provide the hallmark of success.

Bancon Homes

#website #advertising

Bancon Homes are a Scottish based house builder who approached us to design and develop a new website to generate leads and increase reservations.

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Bancon Homes
What We Did
  • #website
  • #advertising

Bancon Homes is a house builder with a range of developments in Aberdeenshire. Beattie was approached to design and develop a new website for the brand which was modern and functional. As well as the website design, Beattie were also tasked with creating an approachable and engaging design style for use on site and in Bancon’s advertising materials.

Having developed brand guidelines for the client, Beattie ensured they had a consistent visual style across web, print and on social channels. During the design process, a mixture of classic serif typography and deep pastel colour palette were used to give the brand a luxurious and modern feel.

Beattie created designs which reflect the high quality of the homes which Bancon has to offer, whilst providing clear journeys for the users to take on the website to key developments, information and methods to contact the sales team.

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