Edinburgh’s Bonham Hotel wanted a fitting celebration to mark its multi-million pound refurbishment – treating guests, locals and media/influencers to a luxurious party. The boutique hotel in the West End of Edinburgh refurbished all 49 bedrooms – including brand new suites – as well as the lobby, library, snug and new restaurant, No.35 at The Bonham. Beattie organised a housewarming-style party showcasing all areas of the hotel. The aim was to showcase the new-look property and promote it as a top venue for luxury and corporate travel, displaying the unique setting and top end specification that sets it apart other hotels in the capital. More than 100 influencers, bloggers and media from Glasgow and Edinburgh attended our showcase with 96 pieces of coverage generated in week one of launch.
Beattie is tasked with supporting Edinburgh Woollen Mill’s ambitious store roll-out and refit schedule across the UK, and with highlighting its latest designs and collections in key target media. It has more than 380 mainstream stores throughout the UK as well as an online shop which is home to timeless brands including Harris Tweed and Country Casuals. We continue to drive strong regional editorial coverage for store launches and refurbishments, reducing the need for additional advertising spend by the client. New collections are highlighted and celebrated through regular product placement and a seasonal competition placement schedule
Beattie has been tasked with showcasing TOMRA as the perfect partner for retailers gearing up for the introduction of a Deposit Return Scheme in the UK. We were asked to communicate its excellent experience and credentials as an existing leader in 40 countries with a strong record of delivery, cementing the company as the number one authority on DRS. We have successfully raised TOMRA’s profile in the UK ahead of the rollout of DRS, including placing authoritative, insightful commentary around Scottish Government DRS announcement developments and the latest DEFRA consultation concerning England, Wales, and Northern Ireland.
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