When it comes to launching CALA’s exclusive developments across the west of Scotland, Beattie is the agency responsible for delivering an all-encompassing regional communications strategy. From exclusive events to mark the arrival of its award-winning development in Bothwell to the roll out of exciting new sites at Glasgow’s Pacific Quay and the redevelopment of the former Jordanhill College Campus, Beattie works hand in hand with the CALA in-house team. From brand awareness and community engagement to site specific marketing campaigns, we have established first-class links between CALA and key property, business and consumer writers establishing them as a go-to developer for comment, opinion and news.
We handle communications for one of Glasgow and the west’s best-loved charities – Glasgow Children’s Hospital Charity. Formerly Yorkhill Children’s Charity, the team raises funds to help care for and support some of the 173,000 children who use the Royal Hospital for Children each year, as well as their families. We ensure the charity remains front of mind with potential donors, fundraisers and event participants across the west of Scotland – and beyond – with a packed programme of media relations. Our first year working with Glasgow Children’s Hospital Charity yielded plenty of positive results – with more than 220 cuttings generated across print, online, broadcast and social media with a total reach of almost 80 million.
Our integrated team looks after PR and digital requirements for family-owned, contemporary hotel chain, Apex Hotels. We are tasked with raising brand awareness of the multiple F&B offerings in each of the ten UK locations. We devise and execute creative campaigns with PR and digital applications to drive bookings and encourage and drive footfall to every venue. We have secured sustained national and regional coverage across a range of consumer titles, as well as driving bookings and revenue across multiple digital channels.
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