We look after the national press office for multi-channel retailer, High Street TV. Home to some of the market leading kitchen, fitness and lifestyle brands including the UK’s bestselling NutriBullet range, Drew & Cole home of the UK’s bestselling Pressure King Pro and New Image at home fitness brand. The team land national and stand-out coverage, hitting titles such as VOGUE, The Guardian and Daily Telegraph, helping to deliver KPIs for key categories across the business, leading to spikes in sales and sell-out products.
A campaign to raise the profile of Yorkshire Cancer Research in the lead up to Yorkshire Day, Beattie communicated the charities belief that every person in and around Yorkshire should have the very best chance of living a long and healthy life; with, without and beyond cancer. Campaign highlights included an event to announce its work to prevent an additional 2,000 people in Yorkshire dying from cancer every year. We then worked with the County’s very own England World Cup cricketing hero Adil Rashid to launch the charities first fundraising day incorporating the Yorkshire-sport of welly wanging with the public. The campaign reached millions of residents in the region as a result of the widespread broadcast, print and online coverage.
We implemented a fully integrated PR campaign for CEVA Animal Health, launching the UK’s first ever Pet Anxiety Month at Crufts 2019. The aim was to raise consumer awareness that pets suffer from stress, anxiety and fears – just like humans and to put the Adaptil product range on the map for pet owners. The strategy involved a new campaign logo, social media activity, celebrity endorsement and management as well as press communications. In order to successfully implement our strategy, we have also produced a bespoke, informative hub and landing page to support the campaign and drive pet owners to learn more about the product range for Adaptil and Feliway as well as pet anxiety. The results were outstanding with an interview slot secured on Channel 4 and over 8 million impressions, as well as widespread national coverage and hundreds of social media mentions.
Over the past four years, we have developed our relationship with French online retailer La Redoute and now look after both its fashion and interiors offering from press office, events, influencers and content creation. From small beginnings the team has significantly grown the account on the back of outstanding year-on-year results which positively impact both sales and brand awareness. We most recently created a targeted influencer campaign using the hashtag #DiscoverLR where the aim was to encourage existing, lapsed and new customers to re-discover the brand. To bring this to life, we worked with a raft of top tier “in the know” influencers, trend setters, stylists and journalists to tap into different audiences, create multi-purpose content and drive sales of the new collection. The influencers curated key edits to inspire and guide in which La Redoute saw a spike in sales as well as website traffic and a huge social media reach.
We began working with body composition technology makers Tanita in 2018 to grow their presence as a lifestyle brand through consumer PR and social media. The team targeted lifestyle and health journalists at national titles, through regular media visits and in-house tours – including at publishing house TI Media, securing 32 pieces of coverage, 25 backlinks and 16 comments from Tanita spokespeople discussing key topics that help people to understand the importance of focusing on more than just weight. We also drive awareness through building social media platforms, engaging with key fitness trends and influencers to grow Tanita’s following across Facebook, Instagram and Twitter, increasing their Instagram followers by 240% and engagement by 200% on Instagram.
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