We helped luxury food & beverage brand Cartwright & Butler raise awareness of their gifting products ahead of the festive season. To reach corporate gifting decision makers, the brand conducted the first piece of research into British corporate gifting habits. We achieved a reach of over 4,000,000 corporate gifting decision makers through coverage in HR, general business and leadership titles. To create a buzz among the consumer audience, we gifted high-profile influencers and journalists some of Cartwright & Butler’s best-selling hampers and products, generating top-tier national, regional and lifestyle coverage in Christmas gift guides!
Over a five year period, Beattie worked with Biffa, mixing corporate, consumer and regional PR, promoting its expertise, positioned as an expert voice in national debates such as the debate on plastic. We generated more than 200 pieces of coverage for Biffa last year which included 30 national, regional and trade hits for the announcement of a new PET plant in Durham. We also achieved blanket national, regional and trade coverage for our campaign looking at the issue of people sleeping in bins which featured on the Victoria Derbyshire Show, BBC News and The Guardian.
We were tasked by OneBus, the partnership of bus operators in Greater Manchester, with communicating the benefits of their partnership proposal to the public. Navigating a heavily-politicised topic, we secured repeat, regular coverage in the Manchester Evening News; multiple In The Hot Seat slots on BBC Radio Manchester – taking calls from and addressing the concerns of the public; as well as featuring twice on BBC One’s Sunday Politics North West. We also secured opportunities with BBC Radio 4 and BBC Radio 5live, commenting on the public plans for franchising and the greater cost-benefits of the proposed partnership model.
We wowed entertainment venue Vue when we generated hype around the launch of Jurassic World: Fallen Kingdom. On the day of launch, we invited a renowned paleontologist from the University of Manchester to deliver an interactive talk on dinosaurs in the foyer and showcase his collection of prehistoric fossils for Dino fans seeing the film. The resulting press coverage generated a reach of 2 million, creating a buzz and reinforcing Vue’s commitment to delivering the best in big screen entertainment.
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