WORKING WITH PEOPLE WE LIKE AND BRANDS WE LOVE
Monday, 18 February 2019
As an integrated communications agency we’ve won more than our fair share of PR and marketing awards but nothing makes me happier than receiving a glowing email from a client.
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IT PAYS TO INVEST IN MARKETING
By Laurna Woods
Friday, 08 February 2019
With Brexit destabilising the UK economy and fears of a global slowdown, I thought 2019 would get off to a stuttering start for Beattie Group.
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Brewing big ideas – the secret to successful marketing and PR campaigns
By Laurna Woods
Friday, 14 December 2018
Fresh eyes spot things you might not think are out of the ordinary. That's how I felt when one of our interns asked me how we keep coming up with new ideas.
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She’s a celebrity … get me in her gear: How Holly Willoughby sparked a fashion PR win for La Redoute
By Rachel Gladwin
Friday, 07 December 2018
Our fashion PR team had their own jungle challenge this week after La Redoute played a starring role in I’m A Celebrity … Get Me Out Of Here!
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How film and video content make you an event marketing superstar
By Julie Yeudall
Thursday, 06 December 2018
Social media marketing has triggered a change in the events we put on for clients, with a renewed focus on film content.
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Why we’re putting faith in the future with new fashion PR internship
By Rachel Gladwin
Monday, 03 December 2018
We’re trying something a little different with Beattie’s Rising Stars internship programme in Leeds – by taking on a specialist fashion PR intern.
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Why the contacts book is PR advisors’ and journalists’ best friend
By Kenny Angove
Friday, 30 November 2018
There are three things PR advisors and journalists prize – their ability to write, their nose for a story, and, most importantly, their contacts book.
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Black Friday sales expose retail marketing survival strategy for the high street
By Laurna Woods
Tuesday, 27 November 2018
Black Friday served to underline that online stores have the edge on pricing and ease of purchase – and that the high street has some work to.
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Black Friday’s black magic isn’t wearing off as shoppers get more savvy
By Laurna Woods
Friday, 23 November 2018
Black Friday’s upon us. And Britain’s savvy shoppers are taking advantage to the tune of £10 billion if the estimates are to be believed.
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Amazon wrestles with Google for advertising and shopping searches
By Jessica McAndrew
Wednesday, 21 November 2018
Here’s a task: define Amazon. What’s your answer? An online marketplace? A shopping haven? Or, like me, your obsession?
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Making the most of influencer marketing
By Laurna Woods
Thursday, 15 November 2018
Forget experts, everyone wants to be an "influencer" these days.
For all the opportunities influencer marketing offers, there are dangers to avoid.
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Why product placement still pays off in PR campaigns
By Jacquie Boyd-Coleman
Tuesday, 13 November 2018
PR campaigns with all the bells and whistles can really seize the public’s imagination – but one of the simplest tricks gets clients instant results.
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Why SMEs need a marketing and PR strategy to shout about their success
By Laurna Woods
Friday, 09 November 2018
SMEs are the backbone of the economy but most put marketing and PR strategy last on their to-do list when they should be shouting about success.
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Top 10 tips for brands new to PR and marketing
By Laurna Woods
Wednesday, 07 November 2018
There is no doubt that PR and marketing brings in business. But those first steps into a new specialism are daunting if you've no idea what to expect.
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Why our media relations teams are excited about Channel 4’s move to Leeds
By Rachel Gladwin
Friday, 02 November 2018
Leeds is rolling out the welcome mat for the Channel 4 HQ - and we've got plenty of reasons to be excited.
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Entrepreneurs Of The Year inspire me with their grit and gumption
By Laurna Woods
Friday, 02 November 2018
I’ve had an inspiring few months as part of the EY Entrepreneur Of The Year programme, which came to an end last night at Billingsgate Market.
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Beattie’s ringing the changes for corporate branding
By Jessica McAndrew
Tuesday, 30 October 2018
We've unveiled our new logo , corporate branding designed for us, by us - the result of a process we’ve perfected over the years.
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When social media outrage becomes a PR crisis … and when it doesn’t
By Chris Gilmour
Thursday, 25 October 2018
Social media can stir up all kinds of trouble for a brand, but that doesn’t mean that everything critical that is said online begets a PR crisis.
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Why experiential marketing is a winner for high street retailers
By Jacquie Boyd-Coleman
Wednesday, 17 October 2018
If there’s something that sets the high street retailers I make a point of visiting apart, it’s experiential marketing.
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Why we’re all following China’s lead
By Jessica McAndrew
Friday, 12 October 2018
The idea of China taking the lead in the digital economy is one that the West is swiftly coming to terms with.
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