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The big festive ad reveal: Separating the turkeys from the crackers

By David Walker
Friday, 10 November 2017
Since when did ridiculo-budget adverts from our nation’s most massive retailers suddenly usher in the festive season?
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An unexpected journey

By Laurna Woods
Friday, 27 October 2017
I’m honoured to have been shortlisted for the title of Chief Executive Of The Year.
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Talking influence with Women In Agriculture

By Fflur Sheppard
Monday, 02 October 2017
When I meet new people, one of the first things I tell them is that I'm a sheep farmer's daughter from West Wales.
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Beattie Rising Stars: A welcome to Sophie

By Laurna Woods
Monday, 25 September 2017
Sophie Currier has joined our team as a Junior Artworker, having previously come to us as an intern.
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Why everywoman can make a difference in business

By Laurna Woods
Wednesday, 13 September 2017
I was honoured to join the Specsavers team at the Worldpay everywoman in Retail Ambassador Programme.
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The new Royal baby: A Marketing Game of Thrones

By Laurna Woods
Monday, 04 September 2017
Whether you welcomed the news with a metaphorical wave of your Union Jack, or cynically watched it unfold with a
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Bake Off Turn Off?

By David Walker
Monday, 28 August 2017
What’s the key thing to remember about a perfect recipe? Quite simply, don’t mess with it.
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My internship with Beattie

Friday, 11 August 2017
Sophia Robichaux, from Alexandria, Louisiana, explains what she's learned during her eight-week internship at Beattie's London office.
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Postcard from Paris

By Laurna Woods
Thursday, 03 August 2017
PR isn't always a glamorous job - but it does have its moments. As some of our team discovered when they headed to Paris to view the new Autumn/Winter collection from our client La Redoute.
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Why #AskEddie is PR gold

By Laurna Woods
Thursday, 13 July 2017
The #AskEddie PR stunt on social media caused a bit of healthy debate among our staff. Account director Lesley McIvor explains why she loved it - unlike our crisis communications expert who thinks it was the worst move ever.
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Work placements with Beattie

By Laurna Woods
Thursday, 29 June 2017
Selling in press releases, learning how to use a media database and writing content - all part of a very useful week for work experience placement Elliott Mills.
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The future of PR isn't science fiction

By David Walker
Monday, 19 June 2017
With the likes of Steve Jobs insisting that music streaming would never catch on, and Henry Ford stating in 1940 that flying cars were firmly on the way, predictions don't always get it right.
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On track to make a visible difference

By Laurna Woods
Wednesday, 14 June 2017
Our staff running club Beattie Beats has proved a popular pastime. It not only encourages a healthy body - while clearing a busy mind - but it instils a sense of achievement outside of the office which brings the team closer together. And now our efforts are proving a benefit to a very worthwhile cause.
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How much influence will social media have on the General Election?

By Laurna Woods
Wednesday, 07 June 2017
As a marketer, it is interesting to stand back and watch the strategies of political parties in getting their message out to the masses. Since Theresa May announced the General Election seven weeks ago, our digital team has been monitoring social media, taking the pulse of Facebook and Twitter. Beyond polling, social media analysis can anticipate public opinion.
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Why go for integrated marketing?

By Laurna Woods
Monday, 29 May 2017
Integrated marketing creates a unified and seamless experience for consumers to interact with a brand. It usually starts with a big idea. That big idea may be the perfect way to sell your brand. But how do you communicate it across all aspects of marketing, such as advertising, public relations, direct marketing and social media – making them work together as a consistent, unified force?
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Beattie Beats a path to happier, healthier staff

By Kenny Angove
Thursday, 18 May 2017
Our Kenny admits to being a running nerd. He can even say "fartlek" without raising a snigger. But he's got colleagues in one of our offices sold on the idea of a running club.
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Press releases and the fight against fake news

By Laurna Woods
Thursday, 11 May 2017
One of the greatest challenges facing the media this year has to be regaining trust amid a Tsunami of misinformation and fake news. And for PR and marketing, the landscape is no different. In communications, we’ve always faced the challenge of selling a brand or concept without making it sound too good to be true.
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Getting The Big Idea

By Laurna Woods
Thursday, 20 April 2017
Much of the work we do as a creative communications group centres around the 'big idea'. Knowing how to get it, how to sell it to the client – and how to use it to inspire the public. Creativity is key and people are at the centre of our business, because we appreciate everyone brings their own viewpoint and experience to the table. A great example of this was our Mummymoon campaign for Redefine|BDL Hotels, which recently won an award from the Hotel Marketing Association.
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PR versus Publicity: What's the difference?

By Laurna Woods
Monday, 03 April 2017
Public relations and publicity. The popular misconception is that they are one and the same thing. But it’s important to know the difference. It's like claiming a dental hygienist is exactly the same as a dentist – simply because the two work in the same area. But you wouldn’t want to make the mistake of asking the former to extract a tooth.
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Five things Pokemon Go tells us about the future of youth marketing

By Laurna Woods
Friday, 24 March 2017
Love it or loathe it, this game sky-rocketed Nintendo's value and opened a whole new realm of digital marketing. So what can we learn from Pokemon Go? There are some key factors in the success of this app which can be applied to any youth marketing strategy.
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