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The importance of branding to a business

By Laurna Woods
Thursday, 23 February 2017
A strong brand identity increases value, gives staff a sense of belonging and helps customers identify with a company and its products.
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Does your brand have Lovemarks?

By Laurna Woods
Monday, 13 February 2017
Long before John Lewis began pulling at our heart strings with their soppy Christmas adverts, our chairman Kevin Roberts realised that brands needed more than respect from consumers – they needed to win their love. The future beyond brands is Lovemarks. Not here today, gone tomorrow infatuation. But a deep and lasting love. The kind of emotional connection which will instill a lifetime’s devotion.
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Beattie's Got Talent

By Laurna Woods
Monday, 06 February 2017
This last month has been hugely exciting for Beattie in terms of attracting talent. Last week we announced the appointment of a second industry giant to our team. Having signed the number one name in advertising in January, and the number one name in PR in February, we’re so excited to discover what the rest of 2017 holds.
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