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Five things Pokemon Go tells us about the future of youth marketing

By Laurna Woods
Friday, 24 March 2017
Love it or loathe it, this game sky-rocketed Nintendo's value and opened a whole new realm of digital marketing. So what can we learn from Pokemon Go? There are some key factors in the success of this app which can be applied to any youth marketing strategy.
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Securing newspaper coverage: How to make journalists sit up and listen

By Laurna Woods
Monday, 13 March 2017
Your job involves getting clients into the news. So how do you do it? The relationship between a journalist and a PR is fraught with potential conflict. There is no doubt they need each other. But it’s a fact that more than 80% of news releases never get used. So an impact needs to be made – and fast.
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Choosing the right PR agency for your business

By Laurna Woods
Thursday, 02 March 2017
At some point in their career 40% of brand managers admit to appointing the wrong PR agency. So when your company needs the services of a good consultancy, it's not a decision to be taken lightly.
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