0800 612 9890

Getting The Big Idea

By Laurna Woods
Thursday, 20 April 2017
Much of the work we do as a creative communications group centres around the 'big idea'. Knowing how to get it, how to sell it to the client – and how to use it to inspire the public. Creativity is key and people are at the centre of our business, because we appreciate everyone brings their own viewpoint and experience to the table. A great example of this was our Mummymoon campaign for Redefine|BDL Hotels, which recently won an award from the Hotel Marketing Association.
Read More

PR versus Publicity: What's the difference?

By Laurna Woods
Monday, 03 April 2017
Public relations and publicity. The popular misconception is that they are one and the same thing. But it’s important to know the difference. It's like claiming a dental hygienist is exactly the same as a dentist – simply because the two work in the same area. But you wouldn’t want to make the mistake of asking the former to extract a tooth.
Read More

Search