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Beattie’s ringing the changes for corporate branding

By Jessica McAndrew
Tuesday, 30 October 2018
We've unveiled our new logo , corporate branding designed for us, by us - the result of a process we’ve perfected over the years.
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When social media outrage becomes a PR crisis … and when it doesn’t

By Chris Gilmour
Thursday, 25 October 2018
Social media can stir up all kinds of trouble for a brand, but that doesn’t mean that everything critical that is said online begets a PR crisis.
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Why experiential marketing is a winner for high street retailers

By Jacquie Boyd-Coleman
Wednesday, 17 October 2018
If there’s something that sets the high street retailers I make a point of visiting apart, it’s experiential marketing.
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Why we’re all following China’s lead

By Jessica McAndrew
Friday, 12 October 2018
The idea of China taking the lead in the digital economy is one that the West is swiftly coming to terms with.
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The journalism skills that boost your public relations campaigns

By Kenny Angove
Friday, 05 October 2018
Journalists moving into public relations often think they know what awaits on the other side - but it's not a mirror image.
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Media training front-line workers creates brilliant brand ambassadors

By Lesley McIvor
Tuesday, 02 October 2018
If your media training stops at director level, your business is missing out on some of your brand’s greatest advocates.
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