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Why the contacts book is PR advisors’ and journalists’ best friend

By Kenny Angove
Friday, 30 November 2018
There are three things PR advisors and journalists prize – their ability to write, their nose for a story, and, most importantly, their contacts book.
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Black Friday sales expose retail marketing survival strategy for the high street

By Laurna Woods
Tuesday, 27 November 2018
Black Friday served to underline that online stores have the edge on pricing and ease of purchase – and that the high street has some work to.
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Black Friday’s black magic isn’t wearing off as shoppers get more savvy

By Laurna Woods
Friday, 23 November 2018
Black Friday’s upon us. And Britain’s savvy shoppers are taking advantage to the tune of £10 billion if the estimates are to be believed.
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Amazon wrestles with Google for advertising and shopping searches

By Jessica McAndrew
Wednesday, 21 November 2018
Here’s a task: define Amazon. What’s your answer? An online marketplace? A shopping haven? Or, like me, your obsession?
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Making the most of influencer marketing

By Laurna Woods
Thursday, 15 November 2018
Forget experts, everyone wants to be an "influencer" these days. For all the opportunities influencer marketing offers, there are dangers to avoid.
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Why product placement still pays off in PR campaigns

By Jacquie Boyd-Coleman
Tuesday, 13 November 2018
PR campaigns with all the bells and whistles can really seize the public’s imagination – but one of the simplest tricks gets clients instant results.
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Why SMEs need a marketing and PR strategy to shout about their success

By Laurna Woods
Friday, 09 November 2018
SMEs are the backbone of the economy but most put marketing and PR strategy last on their to-do list when they should be shouting about success.
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Top 10 tips for brands new to PR and marketing

By Laurna Woods
Wednesday, 07 November 2018
There is no doubt that PR and marketing brings in business. But those first steps into a new specialism are daunting if you've no idea what to expect.
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Why our media relations teams are excited about Channel 4’s move to Leeds

By Rachel Gladwin
Friday, 02 November 2018
Leeds is rolling out the welcome mat for the Channel 4 HQ - and we've got plenty of reasons to be excited.
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Entrepreneurs Of The Year inspire me with their grit and gumption

By Laurna Woods
Friday, 02 November 2018
I’ve had an inspiring few months as part of the EY Entrepreneur Of The Year programme, which came to an end last night at Billingsgate Market.
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