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How event marketing makes an impact on decision makers

By Sarah Ballantyne
Thursday, 30 August 2018
Event marketing reaches people who make key decisions, giving them a unique taste of your brand.
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Why your product launch needs an integrated communications strategy

By Briggy Anderson, with Jessica McAndrew and Adam Christie
Monday, 27 August 2018
A product launch needs an integrated communications strategy to maximise your brand’s exposure.
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Warning to brands amid the influencer marketing paid posts clampdown

By Laurna Woods
Friday, 17 August 2018
Regulators' warning shot at social media influencers over illicit ads reminds us that brands can be caught in the crossfire.
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The power of an apology: Why saying sorry should not be your go-to crisis PR response

By Chris Gilmour
Tuesday, 14 August 2018
The first crisis management advice doled out is often to apologise. I disagree. The first rule is: “Find out the facts.”
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Why your brand should add Alexa Skills to its content marketing mix

By Adam Christie
Friday, 10 August 2018
A new content marketing frontier is being opened up thanks to the rise of voice search on Amazon’s Alexa.
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How we can help you excel in PR and marketing

By Laurna Woods
Thursday, 09 August 2018
We’re growing again. Nine more new names have joined Beattie as we take on clients across digital, PR and marketing.
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How to film a vertical video

By Claire Goodwin
Wednesday, 01 August 2018
It’s the newest addition to Facebook and Instagram – and you should have vertical video in your content marketing armoury.
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