Instagram shake-up and founders’ hint for the future set digital marketing experts abuzz
By Laurna Woods
Tuesday, 25 September 2018
There’s a shake-up at the top of Instagram which could signal a new opportunity for digital marketing experts.
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How to do content marketing: Part Three - keeping it going
By Jessica McAndrew and Daniela Young
Monday, 24 September 2018
It’s not called a content marketing strategy for nothing – you’ll need planning to keep pushing out content to satisfy demand.
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The Holly Nichols marketing campaign is smashing – no matter what the critics say
By Laurna Woods
Thursday, 20 September 2018
Critics often hate movies that film fans flock to. It’s also the case with marketing campaigns, as Harvey Nichols has found.
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Why bad PR is often good crisis management
By Chris Gilmour
Tuesday, 18 September 2018
Customers with old House of Fraser gift cards want their cash back. This is being painted as a PR crisis. But it's not.
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How to do content marketing: Part Two - converting content into sales
By Jessica McAndrew and Daniela Young
Friday, 14 September 2018
There’s a route each consumer will take on their journey to parting with their cash, and you’ll need a content marketing strategy to win their trust.
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How to get the best out of your PR agency
By Laurna Woods
Thursday, 13 September 2018
We get the best results for clients who place trust in us, communicate with us, and are open and honest with us
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How to do content marketing: Part One
By Jessica McAndrew and Daniela Young
Thursday, 06 September 2018
If you want to understand how to do content marketing, you first have to understand what it is when it’s done well.
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Branding your business from the inside out to boost marketing
By Rachel Gladwin
Tuesday, 04 September 2018
The importance of branding your business can be summed up in two questions: Can I buy you a Coke? Or perhaps a Pepsi?
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