The journalism skills that boost your public relations campaigns
By Kenny Angove
Friday, 05 October 2018
Journalists moving into public relations often think they know what awaits on the other side - but it's not a mirror image.
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Media training front-line workers creates brilliant brand ambassadors
By Lesley McIvor
Tuesday, 02 October 2018
If your media training stops at director level, your business is missing out on some of your brand’s greatest advocates.
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Instagram shake-up and founders’ hint for the future set digital marketing experts abuzz
By Laurna Woods
Tuesday, 25 September 2018
There’s a shake-up at the top of Instagram which could signal a new opportunity for digital marketing experts.
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How to do content marketing: Part Three - keeping it going
By Jessica McAndrew and Daniela Young
Monday, 24 September 2018
It’s not called a content marketing strategy for nothing – you’ll need planning to keep pushing out content to satisfy demand.
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The Holly Nichols marketing campaign is smashing – no matter what the critics say
By Laurna Woods
Thursday, 20 September 2018
Critics often hate movies that film fans flock to. It’s also the case with marketing campaigns, as Harvey Nichols has found.
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Why bad PR is often good crisis management
By Chris Gilmour
Tuesday, 18 September 2018
Customers with old House of Fraser gift cards want their cash back. This is being painted as a PR crisis. But it's not.
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How to do content marketing: Part Two - converting content into sales
By Jessica McAndrew and Daniela Young
Friday, 14 September 2018
There’s a route each consumer will take on their journey to parting with their cash, and you’ll need a content marketing strategy to win their trust.
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How to get the best out of your PR agency
By Laurna Woods
Thursday, 13 September 2018
We get the best results for clients who place trust in us, communicate with us, and are open and honest with us
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How to do content marketing: Part One
By Jessica McAndrew and Daniela Young
Thursday, 06 September 2018
If you want to understand how to do content marketing, you first have to understand what it is when it’s done well.
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Branding your business from the inside out to boost marketing
By Rachel Gladwin
Tuesday, 04 September 2018
The importance of branding your business can be summed up in two questions: Can I buy you a Coke? Or perhaps a Pepsi?
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How event marketing makes an impact on decision makers
By Sarah Ballantyne
Thursday, 30 August 2018
Event marketing reaches people who make key decisions, giving them a unique taste of your brand.
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Why your product launch needs an integrated communications strategy
By Briggy Anderson, with Jessica McAndrew and Adam Christie
Monday, 27 August 2018
A product launch needs an integrated communications strategy to maximise your brand’s exposure.
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Warning to brands amid the influencer marketing paid posts clampdown
By Laurna Woods
Friday, 17 August 2018
Regulators' warning shot at social media influencers over illicit ads reminds us that brands can be caught in the crossfire.
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The power of an apology: Why saying sorry should not be your go-to crisis PR response
By Chris Gilmour
Tuesday, 14 August 2018
The first crisis management advice doled out is often to apologise. I disagree. The first rule is: “Find out the facts.”
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Why your brand should add Alexa Skills to its content marketing mix
By Adam Christie
Friday, 10 August 2018
A new content marketing frontier is being opened up thanks to the rise of voice search on Amazon’s Alexa.
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How we can help you excel in PR and marketing
By Laurna Woods
Thursday, 09 August 2018
We’re growing again. Nine more new names have joined Beattie as we take on clients across digital, PR and marketing.
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How to film a vertical video
By Claire Goodwin
Wednesday, 01 August 2018
It’s the newest addition to Facebook and Instagram – and you should have vertical video in your content marketing armoury.
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Love Island’s rules of engagement set new content marketing standards
By Laurna Woods
Tuesday, 31 July 2018
Jack and Dani took the title on Love Island but the big winner for me was the ITV2 show’s smartphone app, which was a triumph in content marketing.
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How to turn your corporate video into a content marketing blockbuster
By Laurna Woods
Monday, 30 July 2018
If you’re not incorporating video into your content marketing strategy, you’re already missing out.
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Could integrated marketing save House of Fraser from its “existential threat”?
By Laurna Woods
Thursday, 07 June 2018
House of Fraser is closing 31 of its 59 branches as part of a rescue deal but this isn’t the death knell for the high street.
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