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Best Christmas marketing campaigns for 2016

By Laurna Woods
Monday, 12 December 2016

five favourite christmas campaigns

Christmas is fast becoming the season of the best advertising campaign.

Once a certain department store unveiled its festive advert – usually a tearjerker - we all knew that Santa was on his way.

But in the last few years, other brands have upped their game and started to compete to produce the best Christmas campaigns.

Here are my top five festive picks for this year.


Amazon Prime

This one is relevant, current, emotional and very clever – it really made me think.

In the year which brought us Brexit, the best advertising campaigns are the ones which bring a message of unity, showing we are all the same underneath, despite any cultural or religious differences.

Amazon Prime used the Imam and the Priest in a heartwarming way to show a friendship between two men who may appear very worlds apart, but who have the same issues underneath their religious robes!


John Lewis

This appeals to the animal lover in me of course. And it made me laugh when I first saw it.

The most hotly anticipated of the season's creative campaigns, John Lewis has gone for a more joyful approach than it's sombre offering last year with the man in the moon.

And a range of Buster the Boxer merchandise has made this one of the more lucrative Christmas ads.


Heathrow Airport

Heathrow's offering creates a warm and fuzzy feeling which really made me look forward to seeing my family at Christmas - but also remember loved ones lost fondly.

As Christmas campaigns go, this reminds us that coming home is the best gift of all.


House of Fraser

In my opinion, not as good as last year’s offering from House of Fraser. But this really made me want to shop and look forward to the January sales.

It also made me think about my Christmas wardrobe.

Glamorous as always, and features hot young singer Laura Mvula.



A surprise entry for this year didn't even make it onto our television screens, since it is for Polish online auction site Allegro.

But social media has picked this one up and even celebrities are sharing it as their favourite of this year's Christmas adverts.

I challenge you not to tear up at the end.