0800 612 9890

Magnificent takeaways from a Kentucky Fried Cock-up

By Laurna Woods

KFC has always made a big thing about Colonel Sanders’ secret blend of 11 herbs and spices.

So it’s a delicious irony that it’s the one ingredient included in the fast food chain’s name that has put them in the news.

Let’s face it, a chicken restaurant without chicken is only going to disappoint its customers. Half of KFC’s 900 or so outlets have no chooks – leaving the company out on a (excuse me) wing … and a lot of people crying into their empty Bargain Buckets.

Like the guy in one of the vox-pops said, “With no chicken, they are KF-nothing.” The whole situation is extremely silly, and that’s actually a saving grace.

Such is the strength of the KFC brand, I can’t see this temporary, ridiculous problem doing them any lasting damage. In fact, it could drum up demand and boost their business.

For years, the company has fed their fans’ craving for crispy morsels of tender chicken safely and consistently. It has kept the brand fun and given it an air of mystery with the Colonel’s secret recipe. It has innovated and tried new things to keep the menu fresh, even offering healthier options such as salad pots and riceboxes.

A mix-up during the switch to a new distributor has led to “teething problems” that mean many of its restaurants have no chicken. It left me thinking maybe KFC should have been concentrating not just on their 11 herbs and spices but also the “Five Ps” – Perfect Preparation Prevents Poor Performance.

However, their response has been another two Ps … Pitch Perfect. It would have been all too easy to run about like – and again, forgive me – headless chickens but instead, they have been calm and considered.

Customers know it was never KFC’s intention to let them down, there’s just been a failure in the supply chain. The company is clearly doing all it can to get those chickens to the restaurants. It’s trying to make sure workers locked out of shut restaurants are not hit in the pocket. And KFC even managed to inject some humour into it, saying: “The chicken crossed the road, just not to our restaurants.”

And after pictures on TV of children crying because they can’t get their popcorn chicken, you can guarantee there will be queues out the door when the deliveries finally make it through.

Just writing this has got my taste buds tingling …

 

Search