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2011 Year Adding Value For Pubs Restauranteurs

Wednesday, 19 January 2011

Hospitality businesses could increase their profits by up to 10 percent simply by working smarter in 2011, according to a leading UK tourism expert.


Marcus Simmons, managing director of iknow-uk, the UK's leading independent tourism and accommodation directory, is advising hospitality businesses to look at ways they can work more closely together - and is predicting a real difference to their bottom line could be achieved if they do so.


He said:  "2010 was a difficult year - we all know that.  But it seems that many of our customers who own pubs, restaurants, hotels or B&Bs have decided to respond to the current situation and work together to find a mutually beneficial solution.


"We've heard of lots of examples where local businesses are joining together to offer customers that little something extra that sets them apart from the competition - so B&Bs teeming with restaurants in their area, for example, to offer a great value deal for residents, or hoteliers working with attractions to drive customers to both parties.


"The feedback is that it really does work.  We've had lots of reports of customers who have seen a real difference to their bottom line by simple team work - and holidaymakers are appreciating the added value and returning again and again."


One B&B listing on iknow-uk's regional websites is Low Penhowe in Malton, North Yorkshire.  Owner Christopher Turner and his wife Philippa have taken the 'adding value' approach to help drive business to their luxury holiday property.


Christopher explained:  "Every small business owner knows that they need to make their company stand out from the crowd if they are to attract customers at this difficult economic time. 


"I'm a real believer in playing a part in the local community - taking things into our own hands to ensure our visitors have the best possible stay.  After all, that's what makes them come back to us time and time again.


"People coming to stay at Low Penhowe for the first time are often new to the area, and it's important to me that I can give them an all round service in terms of making recommendations on where they can go and what they can do whilst they are here.


"We work closely with local pubs in the area and recommend their various menus to our customers.  We also negotiate exclusive deals with some of the landlords - for example, our visitors can currently get a great deal at a local pub, the Bay Horse in Burythorpe, Malton, where they can get two outstanding meals for just £10. 


"These are phenomenal deals, and by being able to offer that little something extra, we're making a little step that makes a big difference to both of our businesses."


Marcus added:  "I really do believe that 2011 is the year that businesses can work together to add value to their customers and make a real impact on their bottom line. It sounds simple but the customers we've spoken to who have made a concerted effort to do so have noticed a real difference."


iknow-uk helps hospitality businesses work together with its local guide feature.  Founded by Marcus in 2003 with the iknow-yorkshire website, iknow-uk now operates 18 regional websites for accommodation and hospitality providers including restaurants, hotels, guest houses, holiday cottages and B&Bs.


iknow-uk's websites cover the UK's most popular tourist regions and are visited by almost a million users each month.


Holiday home or restaurant owners looking to list on one of iknow's regional websites, should visit www.iknow-uk.com.




Notes to Editors:

About iknow-uk:

  • iknow-uk specialises in helping people plan and book the perfect UK holiday, by researching and offering the best local information to inspire the thousands of.people that visit the sites each month.


  • Iknow-uk gives visitors a wide choice of ways to research and contact accommodation providers. They can book online or have the option to contact properties by phone, email or through their websites.


  • iknow-uk ltd launched iknow-yorkshire in September 2003. It has since launched an additional 17 sites, including iknow-scotland, iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex, iknow-hampshire, iknow-northeast, iknow-peakdistrict, iknow-london, iknow-homecounties and iknow-cotswolds. iknow-westmidlands, iknow-eastmidlands and iknow-northernireland are soon to follow.


  • April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire. Hospitality is now also available on all the iknow-uk regional sites.


  • Since its launch, iknow-uk has over 6,000 customers, including accommodation and hospitality providers, listing on its regional websites. The sites have received over 25 million visitors and created two million booking enquiries for customers listing on the regional sites, which equates to £290 million worth of bookings - making iknow a leading authority on online bookings across the UK.


  • For further enquiries on listing on iknow-uk's websites, please contact Eve or Rachael at iknow-uk on 01772 521166.