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Alan Rough Ewen Cameron Get Into Gear For Road Safety

Monday, 10 November 2008

Real Radio's football phone-in stars, Alan Rough and Ewen Cameron, joined forces with Kwik Fit Insurance today (Monday 10th November) to launch Road Safety Week in Scotland.

The popular pair went back to driving school to encourage football fans to take extra care on the roads when travelling to matches this winter, as Road Safety Week gets underway. Running from 10th-16th November, the event will see Kwik Fit Insurance and road safety charity Brake urging the public to be more road aware.

Ewen and Alan were put through their paces by Happy Hour school of motoring as they revisited those three-point turns and reverse parks. The duo brushed up their driving skills and safety awareness just in time for the Road Safety Week push, which will see Kwik Fit Insurance rolling out a host of initiatives to its 950-plus staff at its Uddingston HQ.

In 2007, 3,059 people were killed and 28,871 seriously injured on the UK's roads - that's 614 people every week.  Kwik Fit Insurance has made road safety a key priority, having spearheaded the search for Scotland's top lollipop person for the last four years before rolling it out to the rest of the UK in 2008.

Employees will support various activities throughout the week including a 'Speed Aware' initiative where Kwik Fit Insurance have installed a speed monitoring sign at a local busy road to promote driver responsibility and safer driving, as well as a 'Brake Bright Day' - where staff will don high visibility clothing to raise awareness of the need to be safe on dark evenings.

Ewen Cameron said: "Being safe on the roads is so important - especially at this time of year when winter weather makes things more dangerous. We're really keen for football fans to keep the road safety message in mind when travelling to busy games this season and would urge everyone to take stock of their driving during Road Safety Week."

Alan Rough said: "Getting back into a learner car with a driving instructor today was a real eye opener - it's still as nerve-wracking as it was first time round! It's easy to get a bit lazy and forget the rules of the road which is why we're getting behind Road Safety Week to try and make sure everyone is extra aware."

Bert Main, Business Development Director for Kwik Fit Insurance, said: ""This year we have launched a number of road safety campaigns including our Lollipop Person of the Year Awards, so we are extremely pleased to be supporting Brake's Road Safety Week. We are very keen to encourage our staff, customers and the wider public to be more aware of road safety - whether they are a school child, a learner driver or a seasoned road user. This link with Road Safety Week, and Brake, underlines our commitment to getting the road safety message across."

A family safety theme has been adopted for Road Safety Week 2008 and Brake is asking parents to Stop. Imagine. Change. During Road Safety Week families whose lives have been shattered by road crashes are gathering to spell out the Stop. Imagine. Change.  message.

For more information visit www.roadsafetyweek.org.uk.