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Animation Sees Psafilms Grow For Second Consecutive Year

Monday, 26 January 2009

For the second year running Manchester-based TV commercial production company PSAfilms has reported substantial growth, with a 110 per cent increase in turnover over the past two years.

The ongoing success has followed the appointment of new director and shareholder Ben Swift who has been leading an aggressive business growth strategy focused on raising awareness of the live-action business and the expansion of its animation capabilities.

Animation now accounts for a third of all PSAfilms' business and has seen the team make a succession of animated TV commercials for household names, including BUPA, elephant.co.uk, Skipton Building Society, Claims Direct and Hastings Direct.

Ben Swift, company director explained, "Animation has moved on dramatically over the past few years. It's often an underrated production medium, as many people still think it's only about cartoon styles, but digital technology has opened up the opportunities for advertisers to use techniques like 'Photorealistic CGi' and 3D animation.

"New computer animation programs can now seamlessly combine live-action and 3D imaging to make special effects, which used to be prohibitively expensive, much more accessible.

"We have also found that as awareness of PSAfilms and our comprehensive offering for TV ads has increased, we are attracting top film directors and production professionals who enjoy working on commercials.

"Having some of the UK's best TV commercial directors, like Emmy winner Kieran McGuigan, and rising star David Whitney, and some highly talented animators on the team has really attracted the attention of the advertising industry. We're now being approached with increasingly high profile projects such as BUPA's recent "Individual" animated TV campaign."




Editor's notes:


PSAfilms is an award-winning film production company based in Manchester which specialises in high quality TV commercials.

Directors the company works with include:

Kieran McGuigan  

Previous work includes:

TV Commercials - Sony Playstation, Rimmel Cosmetics

Feature Films -  (director of photography) The Other Boleyn Girl, The Hole

TV Programmes - Spooks (BBC), Hustle (BBC), Bleak House (BBC - nominated for BAFTA), Vincent (ITV)

Awards - Emmy 'Outstanding cinematography' - Bleak House,  2006


David Whitney        

Previous work includes:

TV Commercials - JJB Sports, Slazenger Golf

TV Programmes - Doctors (BBC), The Game of Unity (Sky TV), The Dynamo Moscow Tour (Sky TV), Taken Out (BBC)

Awards - Rushes Soho Shorts festival - Best New Director, New York Film & Video festival, 2005 - Corporate drama (silver award)